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About Us!, Did You Know?, Functions and Uses, Images & Media, Industry & News, Industry Articles, Keys Articles
Merz Tea Time with Q-Brothers Webcast with Bob Root Keys CTO & Founder
Merz Tea Time is a new live online webcast created by Merz to inform in a Joe Rogan style interaction with Merz vendors. One of the first guests in this series was Bob Root, Keys founder, formulator, and head engineer. Rogan style, the conversation bounces all over the gamut from skincare to the origin of Keys and why the company exists.…
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About Us!, Did You Know?, Industry & News, Industry Articles, Keys Articles, Sun Protection - Anti-Aging
Your Staff Better Be Smizing – It Could Make or Break Your Business
Smizing - Smiling with your eyes is the secret to business success moving forward. It is the New Normal. Making sure that your staff knows how to Smize can make the difference between profit and loss or making it or not in these times. Here is how I learned to smize and why you should care.
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Dr. Google is Up to Something Cool
Dr. Google at it again. This Time with Apple as a partner. After all this, there will be no industries untouched in some way or another. Perhaps the most impacted will be the medical industry. We have talked about Dr. Google for many years now and marvel at how over 95% of us consult Google first before going to the…
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Courageous or Just Smart? – Buying Direct is Smart
Having trouble getting products to sell? Stop buying through distribution! It is time to get wise. Yes, stop buying through distribution because if you are a small business, they don't want you anyhow. Maybe the writing is on the wall. Scrapping for inventory against Whole Foods, Sprouts, Trader Joes is not a win-win proposition for the small retailer. Pharmacies &…
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Grocery Shop Smart – Not Often!
Shopping Smart and Not Often Saves Lives The Center for Disease Control, The President and State Health Organizations, are asking us to stay out of the grocery stores for the next two weeks. Why? The reason we are being asked not to treat grocery shopping as entertainment is that smart people know that we can cap this virus by exposing…
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Clean Green Cafe Blog, Did You Know?, Industry & News, Industry Articles, Keys Articles, News!, Press
Speed Is Life! – Join The Keys Wholesale Family
Speed is Life - Time flies fast, but it's good when you are the pilot. Just control your time well away from hijackers. Save time profitably; Spend time productively! - Wendy Steele, Keys CEO. Now more than ever, your times is the most valuable commodity that you have. Spending time ordering the old way is a waste of time. Our…
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“Blue Babies” Therapy May Help!
Using a regulatory pathway that allows patients with life-threatening conditions to use unapproved therapies, the FDA has granted “emergency expanded access” to Bellerophon Therapeutics’ inhaled nitric oxide delivery system for treating the novel coronavirus. Also known as compassionate use, the agency’s policy is typically administered on a per-patient basis—at times when clinical trials are infeasible, the benefits are seen to…
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Tough Times Need Smart Leaders!
Time To Get Wise – Covid Boom or Bust. The grocery business has been around a long time, but there is no need to be arcane. I have over 35 retailers that I regularly contact to get a feel for what is happening in the market. These are regularly scheduled connections, and I thought that with the Covid virus problem…
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Merz Apothecary, A Valued Keys Partner for 12 Years
Merz, 145 Years and Going Strong – Honest, Integrity, Innovation There is no doubt that the natural market industry is in turmoil since Amazon bought Whole Foods. With all this change and dynamics, Merz Apothecary in Chicago has not missed a beat. Why, because they lead with their H.I.P.S. Honesty, Integrity, Persistence, and Sincerity. Keys Partners with Merz for 12…
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Is Resistance Futile! How To Survive Amazon?
“Death by Jeff?” aka Amazon. Who is next? Will Natural Pharmacies, Apothecaries, and Natural Markets survive the Amazon invasion. I believe the answer is yes if you are smart and act quickly. by Bob Root, Keys co-founder and Chief Technologist and Scientist. You may know me as the formulator and one of the founders of Keys. Less known is…
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Keys Vanity Pro Makeup Artist Team Application
Keys Vanity Pro Makeup Artist Team Keys Vanity Pro Team entitles the professional makeup artist to unique benefits, including product discounts and exclusive access to tips and techniques. …and the most exciting is a free membership in our Beta testing team where you will see new products and be able to test them before they are in production. What You…
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Chemical-Free Skin Health Book, Industry & News, Industry Articles, Keys Articles, Product Ingredients, Product Overview, Skin 101
The American Organic Hustle – Understanding The Misunderstood
A customer contacted Keys Customer Service with three fundamental questions. The questions are mostly about being organic and safety as well as functionality. I have the answers, and they might not be what you think. They Asked: I am thinking of getting Keys MetaClean Healing Soap & Shampoo, it says there is >85% organic content, what is the rest that…
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About Us!, Functions and Uses, Industry Articles, Keys Articles, Natural Beauty, Press, Product Overview, Skin 101, Skin Disorders, Sun Protection - Anti-Aging
SmallFlower Interviews Bob Root, Keys Scientist & Founder About Probiome
SmallFlower Interviews Bob Root About Probiome. Keys Natural Skincare & Beauty was born after co-founder Wendy Steele was diagnosed with and beat melanoma. The cancer was gone, but she was still dealing with some nasty side effects on her skin – itchy, irritated patches that were just made worse by sticky sunscreens. Read this interview here.
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Chemicals, Did You Know?, Functions and Uses, Industry & News, Industry Articles, Keys Articles, Press, Product Ingredients, Skin 101
FDA Bans Triclosan – EPA, Your Turn
In my book Chemical-Free Skin Health published in 2010, I pointed out the health risks of Triclosan including cancer, hormone disruption. Now it is time to look at the vast amount of other products that us Triclosan. EPA, your next!
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Keys Solar Rx Tops EWG Sunscreen Report List – Reports Rodale (Prevention Magazine)
Environmental Working Group (EWG) unveils its 2015 "Guide to Sunscreens." Keys Solar Rx is highest rated for 8th year.
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Surgeon General Connects UV to Skin Cancer. Solar Rx Selling Off Shelves!
For the first time, the US Surgeon General has connected UV exposure from the sun to skin cancer. Solar Rx selling off the shelves, but comes with our own warning.
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US Patent & Trademark Office Awards Keys OptiFX®
The US Patent and Trademark Office has recognized and certified OptiFX® particle. OptiFX particles are used in our KPRO line of super-cosmetics.
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History Made – Exoskelaton’s and the Technology of People®
A motorized exoskeleton, designed to help paralyzed people walk again, just earned U.S. Food and Drug Administration approval. It is the first such device to do so...From Bob Root: This article has nothing to do with Keys or our products. I am a scientist first and when I see something that revolutionizes the world, I have to say something.
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Chemical-Free Skin Health Book, Functions and Uses, Industry Articles, Keys Articles, KODA for Dogs, Pet Concerns & Disorders
Polluted Pets – What we are doing to our pets!
I am raising a red flag when it comes to our pets and the environment. In my book, Chemical-Free Skin Health® I pointed out that about 50 years ago just about everything we put on our skin or came in contact with was naturally derived. Now nearly 95% is synthetic.
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iWellness? – An Open Letter to Tim Cook, Apple CEO
The rumors are pretty strong that Apple will introduce Healthkit technology in it next IOS 8 operating system for iPhones and iPad’s..and maybe iWatch this October. iWellness or iHealth – There is a difference. Can Apple change healthcare forever? Yes! Will they? by Bob Root, Keys Founder and Technologist. Check it out http://www.cleangreencafe.com/CGC/?p=2814
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Chemicals, Functions and Uses, Industry Articles, Keys Articles, Product Reviews, Sun Protection - Anti-Aging
Sunscreen Tips from the EWG
We have posted tips from the EWG regarding sunscreens. Keys Solar Rx was ranked as a top product in the 2014 sunscreen report under the moisturizers with SPF category. Keys received one of the highest ratings for safety and efficacy.
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Functions and Uses, Industry Articles, Keys Articles, Product Ingredients, Product Reviews, Sun Protection - Anti-Aging
EWG 2014 Sunscreen Report – Keys Solar Rx in Top List
Keys Solar Rx ranked as Top Product in the EWG 2014 Sunscreen Report Moisturizer with sun protection category. Solar Rx receives one of the top rankings for highest safety and efficacy. Offer UVA and UVB broad spectrum protection as a everyday moisturizer with SPF.
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Chemical-Free Skin Health Book, Chemicals, Functions and Uses, Industry Articles, Keys Articles, Natural Healing, Product Ingredients, Skin Disorders
FDA Taking Closer Look at ‘Antibacterial’ Soap
"New data suggest that the risks associated with long-term, daily use of antibacterial soaps may outweigh the benefits," Rogers says. There are indications that certain ingredients in these soaps may contribute to bacterial resistance to antibiotics, and may have unanticipated hormonal effects that are of concern to FDA.
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Chemical-Free Skin Health Book, Chemicals, Industry Articles, Keys Articles, Product Ingredients, Skin Disorders
Your Antibacterial Soap Could Be Harming You
FDA to take a harder look at Triclosan claims made by manufacturers
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Keys Joins Companies for Safer Chemicals to Change US Government Thinking!
A group of the country’s leading consumer brands announced the formation of a new coalition to press Congress to modernize the nation’s out-of-date and ineffective chemical safety laws.
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Keys Professional – KPRO Line – Cosmetic Tinted Creams and Powders
Keys revolutionary cosmetic OptiFX™ Adaptive Color Technology creates a 1-step flawless foundation to streamline daily regimes
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Chemical-Free Skin Health Book, Chemicals, Functions and Uses, Industry Articles, Keys Articles, Product Ingredients, Product Reviews
Keys RediCare – Featured in Men’s Journal Magazine
Best Chemical-Free Insect Repellents. Keys RediCare featured a a best bet. Bob Root quoted from his Chemical-Free Skin Health book.
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EWG and How to Read Labels
Ever looked at the labels on your shampoos, moisturizers and cosmetics? Do you really know what chemicals you're putting on your body?
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Industry Articles, Keys Articles, Keys Media and KEYS TV, Simply Wendy, Skin Disorders, Sun Protection - Anti-Aging
Time To Get Wise – Dear 16 Year Old Me!
Wendy Steele, Keys CEO is a Melanoma Skin Cancer survivor. May is Melanoma Month and Wendy has written an article expressing here concern that May is also prom month. That little white dress does not need a tan to set it off! So, it is time to get wise. If the article is not convincing enough, the video just might…
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Skin ‘Sees’ UV Light, Starts Producing Pigment
In a new study, biologists report that melanocyte skin cells detect ultraviolet light using a photosensitive receptor previously thought to exist only in the eye. This eye-like ability of skin to sense light triggers the production of melanin within hours, more quickly than previously thought, in an apparent rush to protect against damage to DNA.
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Safe Cosmetics Bestows Champion Status On Keys Care
Market Shift: Keys Care Receives “Champion” Status – Fulfills Safe Products Pledge Consumer demand for safer products drives fastest-growing market segment The Campaign for Safe Cosmetics announced today that Keys has achieved the highest recognition earning “Champion” status by meeting the goals of the Compact for Safe Cosmetics, the Campaign’s voluntary pledge to avoid chemicals banned by health agencies outside…
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Chemicals, Industry Articles, Keys Articles, Natural Beauty, Natural Healing, Product Ingredients, Product Reviews, Skin Disorders, Sun Protection - Anti-Aging
The News Is Not All Bad!
I must admit that I have been CNN Free for nearly tens years. Really! I find myself working at looking at the world through positive lenses. I have found that watching things out of my control affects my overall health. This is not an “ignorance is bliss” approach to living as much as it is a focus on what I…
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What Some Sunscreens Are Hiding…(Republished)
It is summer and it is sunscreen season. Below is an article I recently wrote about the new welcomed changes from the FDA that will force manufacturers to reveal what is in their sunscreens. Please read it and the links to the FDA. This change has go a long way to help save lives through UVA and UVB dangers awareness.…
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New FDA Sunscreen Regulations
by Bob Root It has been about three years of communication with the FDA before the new sunscreen regulations came out June 11, 2011. The FDA requested input from many companies and organizations. Keys and other presented facts, opinion and wishes. For some the time and the angle of the new direction have been touted as too little and too late. I…
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Understanding UVA & UVB
By Bob Root It is a constant quest to understand and then explain the effects of UVA and UVB on our skin and our lives. Our involvement with the Skin Cancer Foundation, Johns Hopkins, Mayo Clinic, Scripps and various universities expose me to all sorts of information. I am always searching for the simplest and best explanations to help people…
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Bob Root Begins Book Tour! Asks! Are We Killing Our Skin’s Ecosystem?
Chemical-Free Skin Health is the book written by Bob Root that is a compilation of all his experiences being on the road with Keys customers. The book answers the most commonly asked questions as well as proposing some radical ideas about skin health. Bob features information about the Human Microbiome Project and the National Institutes of health that is…
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UltraHealth…What A Concept! A Real BHAG!
UltraHealth…What A Concept! A Real BHAG! by Bob Root, Keys technologists & founder In tech, we had a phrase that we used to differentiate really big projects. BHAG stands for a Big Hairy Audacious Goal. When I helped to start Keys, we had some big hairy goals. Universal Wellness was perhaps the biggest. Remember, I am from high tech engineering,…
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Triclosan Ban Could Be On The Way
Bob Root in his new book Chemical-Free Skin Health outlined many of his concerns over the widespread use of Triclosan in foods, products and skin care. The article below was dated today in the Natural Products Manufacturers newsletter. From Natural Foods Merchandiser The Environmental Protection Agency is considering whether to ban the antibacterial chemical triclosan in consumer products, in response to a…
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Fragrance – Keys Reports
In an effort to bring relevant information to you, we occasionally find interesting reports. This one tags onto the EWG Fragrance Report and includes concerns we have had for a long time regarding unlisted chemicals in fragrance found in household products. This is a FYI for you! ____________________________________________________________ Scented Consumer Products Shown to Emit Many Unlisted Chemicals
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Keys Featured at the 2010 California Women’s Conference
New book, “Chemical-Free Skin Health” premiered at the California Women’s Conference. Keys creates ECO Island. Keys product chosen by Maria Shriver for second year in a row for speakers’ gift bag. Long Beach California, October 25, 2010, California Women’s Conference. “Chemical-Free Skin Health” is a new book written by Keys founder and Chief Technology Officer, Bob Root. The book is…
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Chemical-Free Skin Health Book, Chemicals, Industry Articles, Keys Articles, Natural Beauty, Product Ingredients
On The Press! New Book by Keys Founder – Bob Root
Chemical-Free Skin Health! Bob announced the beginning of a book focused on skin health over two years ago at the Natural Products Expo West. His book will be published in early October and Bob will officially launch the book at the 2010 California Women’s Conference. Maria Shriver chose Keys Luminos for last years Women’s Conference for the speakers gift bag.…
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The Story of Cosmetics • Campaign for Safe Cosmetics
Comments of the personal care industry, by Bob Root, Keys CTO “The world is a changen,” is an old southern phrase. It generally means that new things continue to appear at a little to fast a pace. The concept of safe cosmetics does not fit into that phrase. I believe we are actually returning to the basics and…
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Triclosan: The Biocide That Creates Super Bugs?
Triclosan: The Biocide that Creates Super Bugs? By Bob Root, Keys Technologist Chemical Warfare Chapter 12: Biocides: Indiscriminate killers that create super bugs? For almost two years, I have been working on a book draft titled, “Chemical Warfare.” It is a book focused on simplifying information about personal care and household products uses and concerns for public safety. As…
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EWG 2010 Sunscreen Report – Sunscreen For Dummies
Bob Root, Keys CTO It is that time of year again when the various sunscreen reports come out. The Environmental Working Group 2010 Sunscreen Report is out a couple of months early. Once again, Keys Solar Rx receives great marks in the Moisturizer with SPF category. I offer the title above with a great deal of respect for this years…
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Parabens Good Or Bad Guys
Both? As a part of my ongoing series of looking at the Dirty Dozen Chemicals shown to provide elevated cancer rates in people and animals, in this article, I outline why we do not use parabens leaving the judgmental diagnosis to the NGO’s attacking them. The Dirty Dozen Chemicals are a list of 12 developed originally by the Marin County…
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Wax and Other Things That Threaten Mankind
Ingredients, Skin Deep Report and Everything Else… Musing from an interview with Bob Root, Keys Care CTO I recently took up Storm Chasing as a hobby… Just kidding although I feel like one of those guys chasing Tornado’s in the Midwest when it comes to the natural products industry. I was recently on a conference call with various members of the…
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EWG Report on Fragrance – Not So Sexy!
The EWG just released a report on Fragrances. Below is a part of the report and links to read the entire report. What is important to understand is that these same secret ingredients are used in personal care and household products. That familiar brand fragrance of Tide, Dreft and dryer sheets come from fragrance developed in the same process as…
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New iPhone Application to Track Cosmetic Ingredients
A new iPhone application promises to inform the consumer of which products should be avoided using a database of INCI names and the ingredients allotted safety profile. Cosmetifique can be used with both the iPhone and iPod Touch and claims to have a searchable database of over 5,000 ingredients, in INCI format. Results for ingredients searches come back highlighted as either…
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Phthalates Linked To ADHD
In keeping with our commitment to keep you informed about studies dealing with the Dirty Thirty chemicals, here is a synopsis and link to a recent article regarding phthalates in personal care products. Please note that we have tracked the use of phthalates in room fresheners, scented candles, dryer sheets, laundry detergents, cologne/perfumes and a high percentage of personal care products. …
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Finding your Voice at the California Women’s Conference
By Wendy Steele, Keys CEO So what happens when over 20,000 women convene at a special conference in Long Beach CA hosted by The People’s Governor, Arnold Schwarzenegger and California First Lady Maria Shriver? Well, we are about to find out! Keys is excited to participate in the CA Women’s Conference events on Monday October 26 and Tuesday October 27. During the event, Keys is exhibiting with…
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Blogging…Not So Innocent
Blogging Debunking – Federal Style By Bob Root, Keys Technologist And it did not take a Michael Moore Film…. The Federal Trade Commission (FTC), protects consumers from fraud or deceptive business practices, voted 4 to 0 to update its rules governing endorsements, and the new guidelines require bloggers and celebrities to clearly disclose any “material connection” to and including payments…
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Luminos: A Revolution in Makeup, by Design
How Does Luminos Work…A new generation of makeup by design. By Bob Root, Keys Technologist Authors note: Everywhere I go, women and men come up to me say, “Show me that Luminos thing you do?” What they are talking about is a little illusion I do with Luminos that is more than an illusion. I turn my hands, palms down,…
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The Dirty Thirty. A Reprised Dirty Dozen… 30 Bad Boy Chemicals!
At Keys, we have a core philosophy to not use any chemicals in our products that remotely have health concerns, known allergens or irritants. Like many, we started our business based on a need and we try to minimize negative marketing. If we were to list all the no’s, it would fill an entire web page. We chose to use…
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Keys Chosen By California Women’s Conference
One of the premier conferences every year for and about women is the California Women’s Conference hosted by Maria Shriver and the Governor of California. This year, Keys was honored to be invited as one of the sponsors of the conference being asked to have our Luminos be included in the speakers’ gift bags. Many conferences permit vendors to buy…
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Nano Zinc Oxide… Hundreds of Studies Show It’s Safe! Really!
By Bob Root, Keys Technologist One day when I was young, I was reading an issue of Popular Science Magazine with a story about a bold project to put man into space. I was so excited. Like many young people, I fantasized about flying in space. I became an avid follower of early rocket pioneers and awaited the day when…
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Industry News – CDC to Explore Environmental Links to Disease
By BETSY MCKAY , Wall St Journal The Centers for Disease Control and Prevention launched an environmental public-health tracking network to help scientists and the public explore potential links between environmental contaminants and chronic diseases.
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Keys Featured in Super Natural Home Book
Beth Greer had been living what she considered a healthy lifestyle when a medical crisis prompted her to reevaluate everything—from the food she ate to the personal-care products she used and the environment she lived in. Now, in Super Natural Home,
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Keys Solar Rx Featured in G Free Diet by Elisabeth Hasselbeck
New Gluten-Free book by Elisabeth Hasselbeck of “The View” ABC Television Talk Show has featured Keys Solar Rx in the book. Keys Solar Rx has been listed as the most effective moisturizing sunscreen by the EWG , Consumer Reports and is now featured by Elisabeth because it is also gluten-free.
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Solar Flare! What you don’t know can kill you!
Solar Flare – What you don’t know can kill you! Whitepaper by Wendy Steele, Keys Founder (updated from 2007) Your skin is the first thing that people notice about you—at every age! We often take it for granted. The fact is we rely on our skin health to protect us every day of our lives, as the body’s first defense…
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FACTS Versus FUD
By Bob Root, Keys CTO I spend 300 days a year on the road, out and about with our customers, retailers and at industry events. I receive numerous questions every day. The majority are inspiring and educational for me. Almost daily, though, I receive questions that relate to opinions expressed by some people or companies that are not based in…
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Keys Solar Rx #1 Again On EWG Sunscreen Report
Once again Keys Solar Rx tops the best and safest sunblock on the Environmental Working Group 2009 Sunscreen Report. Now two years in a row, Solar Rx tops the Moisturizing Category for the safest and most effective sunscreen protection. Wendy Steele, Keys CEO said, “I am thrilled for Keys to be #1 again. I am even more thrilled for the…
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Bob Root on Super Natural Mom Radio Show
Bob Root, Keys Founder and Technologist was interviewed by Beth Greer, author of “The Super Natural Home” on her radio show, The Super Natural Mom, yesterday. The broadcast was live and can be heard by click the link below or the download link. (large file, so we do not recommend downloading). There were a number of subjects discussed including the…
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