Micellar Water FAD or Innovation

Keys Island Rx Foaming wash is a patriarch of our line. With the popularity of micellar water cleansers, we thought it would be essential to point out that Island Rx has always been micelle-based. It has been that way since its introduction in 2004.

Our society, especially beauty, is fad and fan based. Keys has always been a “Fan” based product line, but we have started a few “Fads” in our 15 years. More often than not, we have not been credited with some interesting trends.

There is a difference between fads and fan-based products. Word of mouth advertising is generally associated with fan-based products and Fads with fake news.

The origin of the word fad is generally tied back to about 1834. Loosely related to “hobby, pet project” (adjective faddy is from 1824), of uncertain origin. Perhaps shortened from fiddle-faddle. Or maybe from French fadaise “trifle, nonsense,” which is ultimately from Latin fatuus “stupid.” From 1881 as “fashion, craze,” or as Century Dictionary has it, “trivial fancy adopted and pursued for a time with irrational zeal.”

Micellar water is not a fad as it has been the fundamental basis of Castile soaps for over 500 years. It is neither new or a flash in the pan. The fact that many are crediting the invention to a French chemist just a few years ago is bunk. Said, the fad is also functional. But, the craze of it will diminish, and we will keep extracting micelles for our Island Rx foaming wash.

All of our soaps are micelle-based cleansers.

Windsurfer is a huge fan-based product with runners, outdoors people, and people that want a refreshing citrus lime full body cleanser.

MetaClean has helped people with psoriasis, eczema, and other skin disorders for years because of its Neem and Karanja ayurvedic oils.

Island Rx Foaming Wash is consistently one of our top sellers because of how it cleans and moisturizes the face neck and hands with avocado oil and clary sage.