Sun Safe? Preventing skin cancer and premature aging.

by Wendy Steele, Keys CEO

As a melanoma survivor, people listen when I talk about how Keys Solar Rx sunblock when used daily, can help prevent skin cancer. They really listen when I tell them that it is the most effective anti-aging product available today.

Yes, 90% of all visible skin aging comes from exposure to UVA and UVB. Most people now know that there is a difference between UVA and UVB and that SPF rated sunscreens only protect against the burning UVB (UV-Burning ) rays. They do nothing to protect from the deep penetrating UVA (UV-Aging) rays that destroy skin elasticity and break down the collagen that gives our skin a youthful glow and smooth wrinkle free appearance. Sunscreens with only UVB SPF ratings are not protecting you from the aging rays and are giving you a false sense of security…so it is time to get sun wise from an anti-aging perspective. Burning is bad, but UVA collagen destruction is worse! Solar Rx is a broad spectrum UVA, UVB and UVC physical block that is also your best anti-aging tool.

Many of our customers already know that Keys products are used on the sets of a number of TV shows, television commercials and the movies. The number one product they use is our Solar Rx because they know that their livelihood depends on their youthful appearance. They learned a long time ago that the sun prematurely ages and that UVA exposure will shorten their career. They also like that Solar Rx has a moisturizing base that uses a concentration of Aloe Vera and avocado oil that smoothes the skin. Lastly, they love Solar Rx because it creates an illusion of soft glowing skin because of the uncoated zinc oxide we use. It is like a soft focus filter for the skin while providing UVA anti-aging protection. Under makeup or alone, Solar Rx is both sun protection and a cosmetic glowing foundation. How cool is that! Solar Rx makes you look good and offers anti-aging and skin cancer protection.

I was recently on the set of the hit Showtime TV series Weeds and learned firsthand how much the makeup artists and stars love Solar Rx. They took time out of their busy filming schedule to thank us for our products. It made me feel good that they appreciated that our Solar Rx is ranked as one of the safest sun protection products on the SafeCosmetics.org Skin Deep report and that it is a tool for the artists to look better, younger and preserving their youth beyond their chronological age

If it is not but further proof, I was in Beverly Hills California and a plastic surgeon told me that if his patients stopped smoking and wore Solar Rx every day that he would be out of business. So, when I tell you that daily use of Solar Rx will help you prevent skin cancer and will preserve your youth, Believe It!

Keys Solar Rx:

• Daily Skin Cancer Prevention
• Anti-Aging UVA and UVB Protection
• Natural Chemical-Free Daily Moisturizer
• Cosmetically Clear Foundation
• Glowing Soft-Focus Effects

Wendy Steele is the founder and CEO of Keys Care. Keys is a natural skin care company focused on skin cancer prevention and anti-aging beauty products. Wendy is a Melanoma survivor and a member of the Skin Cancer Foundation Inner Circle. Keys is ranked as the safest products in their categories by the EWG Skin Deep Report and Keys is a contributing compliant member of the Compact for Safe Cosmetics. Keys is also a member of the Natural Products Manufacturers Association and is recognized worldwide as experts in natural skin health.